It’s Not April Fools’ Day, Is It?
Wow. I mean, wow.
Adobe Systems Incorporated (Nasdaq: ADBE) has announced a definitive agreement to acquire Macromedia (Nasdaq: MACR) in an all-stock transaction valued at approximately $3.4 billion.
This may not mean a whole lot to people outside the design world. But this is huge. It’s like Coke buying Pepsi in a world without 7Up and Dr. Pepper and ... wait, let me try that again. It’s like Microsoft buying, um....
Okay, so the analogy center of my brain isn’t firing on all cylinders this morning. But these are the titans of the design software industry. And now there’s only one.
I might be imagining things, but I think Dreamweaver just sighed when I opened it.